Announcing The First UK 4G PAYG Plans With EE

The EE team was busy again last week announcing some exciting new plans for 4G network EE – including the UK’s first ever superfast 4G PAYG handset plans and ‘4GEE Extra’ – offering consumers access to double speed 4G and roaming benefits.

Sony Xperia SP

The new plans were announced at an embargoed breakfast briefing for 20 key consumer tech, personal finance and national press hosted by CMO Pippa Dunn at the Hospital Club in Covent Garden.

The team worked their media magic to secure 14 pieces of national coverage, more than 30 pieces of consumer tech coverage as well as a raft of broadcast mentions.

Check out some of the great coverage on Daily Star, This is Money and Tech Radar.

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