Drive sign-ups for new app Train Effective founded by Nick Humphries and launched with business partner Rio Ferdinand
Train Effective is the UK’s first football training platform to feature mind and body training plans from UEFA licenced football coaches.
It is designed to help any aspiring footballer improve their physical, technical, mental and tactical training skills.
In an extremely crowded market for apps, our challenge was two-fold:
We strategically identified and collaborated with a variety of high-reach sport content publishers.
All organic and non-paid for, in exchange for the time with Rio we maximised a series of suitable creatives to help drive organic awareness, conversation and backlinks for Train Effective.
Content partners included SPORTbible, Joe, Give Me Sport, Four Four Two and goal.com
To help land the business story, we also leveraged an exclusive interview with Forbes
50 million+ content reach
Over 25,000 organic video engagements on Give Me Sport alone
90% of coverage included a backlink or social tag for Train Effective
100% of coverage featured visual branding for Train Effective