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News at 10 (Great Pulteney Street)
Highlights this quarter
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Fever appointed PlayStation EMEA
retained agency
Following a highly contested pitch, Fever has been appointed as the retained consumer PR agency to handle activity for PlayStation® hardware and software across EMEA markets. The appointment was made following a four-way competitive tender process, and will see Fever work with the in-house team to develop press and social influence campaigns to support hardware and software launches across 109 countries. The agency will also provide support on corporate and crisis communications. The appointment also comes ahead of the highly-anticipated launch of PlayStation VR in October of this year, PlayStation's new virtual reality system that works with the market leading PlayStation® 4 console. Fever has already been briefed on developing and delivering a launch programme for the system and its launch software titles including RIGS: Mechanized Combat League, Tumble VR, Until Dawn: Rush of Blood and PlayStation® VR WORLDS. The win extends Fever's relationship with PlayStation, with the agency having been retained by PlayStation in the UK since June 2013.
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Fever launches
first 'Festival of
Creativity'
Fever’s inaugural ‘Festival of Creativity’ takes place this August. From how NOT to innovate an agency, to how neuroscience influences great creative, the festival comprises workshops, inspirational talks and training by headline acts from across the industry. Part of an ongoing commitment to building a creative agency culture, the festival complements agency initiatives such as ‘Culture Vulture’, a bursary for staff to attend cultural events and a ‘daydream pass’ which gives staff an hour a week to totally switch off and let their minds wander around a creative challenge.
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Fever bolsters content
and social team with merger of Things Unlimited
Fever has added to its dedicated social and content teams in response to increasing client needs. On the social side, staff from Fever's sister social agency, Things Unlimited, have transferred across to permanently work for Fever. The reorganisation sees Fever's social team strengthened with specialists in social strategy, influencer and community management, content creation and analytics. The team work closely with Fever's studio of designers, animators, photographers and videographers on content creation. The team are already working on retained paid and earned social remits for PlayStation, Logitech, Ultimate Ears, Tria and Emmi Café Latte.
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Fever in Action
This quarter we shine a spotlight on our work for Sky
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Chocolate - our favourite kinda Sky Box Set
When discussing what could possibly be as addictive as Sky's vast array of boxsets, chocolate was the number one choice in the office. To celebrate the addictively good boxsets on offer we partnered with the master chocolatier, Paul A Young, to create the first ever TV themed box of chocolates – The Ultimate Chocolate Box Set. Paul got to work by getting under the skin of Sky's huge offering and decided on the 12 most addictive boxsets to base his creations on. From a bourbon and smoky paprika filled Mad Men chocolate, to a race against 'thyme' creation for 24 and a salt water ganache and clotted cream truffle to transport you to the seaside of Broadchurch, the limited edition chocs aimed to tantalise taste buds and provide a heightened viewing experience. The Ultimate Chocolate Box Set went on sale in Paul. A. Young's west end shop and quickly secured a delicious array of coverage across long lead glossy magazines, national supplements and consumer lifestyle outlets including monthly food bible Delicious, Sunday Times Style, Metro online, Fabulous, NOW magazine, Heat Magazine and Poppy Loves, all sugar coated with Sky Box Sets messaging. To celebrate the chocolates hitting the shelves on 11th July, we invited media and lifestyle influencers to a private tasting. The session allowed guests to meet with the chocolate alchemist himself and discover the inspiration behind the range, whilst also practicing the art of chocolate making. Believe us it's not easy!
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Sky Kids Café - serving up a family treat to launch the Sky Kids app
Sky Kids is a dedicated kids app offering pre-schoolers to nine year olds a fun and safe way to enjoy a wide range of their favourite shows whenever and wherever they want.
To support the launch, Sky challenged us to create a campaign which would drive app downloads and maximise awareness with parents. Our response was to give families the chance to experience first-hand all of the brilliant creativity encapsulated in the app whilst showcasing the fantastic content available - cue the Sky Kids Café. Set in Soho, the entertainment heartland of London, the three day pop-up immersive experience invited kids and families to step into the worlds of the most popular TV shows - Ben & Holly, SpongeBob SquarePants and Scooby Doo. To support the launch, Sky challenged us to create a campaign which would drive app downloads and maximise awareness with parents. Our response was to give families the chance to experience first-hand all of the brilliant creativity encapsulated in the app whilst showcasing the fantastic content available - cue the Sky Kids Café. Set in Soho, the entertainment heartland of London, the three day pop-up immersive experience invited kids and families to step into the worlds of the most popular TV shows - Ben & Holly, SpongeBob SquarePants and Scooby Doo. Launching with an exclusive VIP preview, the big reveal was enjoyed by media and celebrities including Made in Chelsea resident Lucy Watson, Corrie favourite Kym Marsh and presenter Amanda Lamb who all bought their children, brothers, sisters, nieces and nephews to take a first-look at the magical experience. Over the course of three days, more than 800 people walked through the doors of the café. With over 108 pieces of coverage appearing pre, during and after with a combined reach of 72.5m, the Sky Kids Café was, importantly, responsible for 68% of total android app and 52% of the total iOS app downloads (for the period 31.03 – 12.07).
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