A star-studded gathering at the HTC One M9 INK handset launch
The Fever family was rubbing shoulders with the stars last Thursday night, as we rang in the final phase of the ‘HTC INK’ campaign. British supermodel Jourdan Dunn and body artist to the stars, Cally-Jo were on hand to showcase the limited edition HTC One M9 INK, engraved with Jourdan’s body art-inspired design, in the penthouse suite at ME London.
The event was the hottest ticket in town, as stars from the world of TV, fashion and music celebrated the handset launch under the glorious sunset. TV personalities Donna Air, Jameela Jamil and Sarah Jane Crawford joined models Lottie Moss, Lilah Parsons and Billie JD Porter, plus chart topper Conor Maynard.
Guests were the first to see the new HTC ONE M9 INK handset and HTC INK imagery of Jourdan, taken by leading fashion photographer and Vogue regular, Matt Irwin. Event attendees enjoyed a bespoke HTC INK cocktail created for Jourdan: the HTC (P)INK – a raspberry mojito, her favourite drink. Body art experts, Seekers of the Sun, applied the bespoke HTC INK body art to celebrities and press; and Model and DJ Zara Martin took to the decks, playing a classic hip-hop set to get everyone on their feet.
Jourdan looked stylish in an all-black Isabel Marant ensemble and much to her delight, was presented with a 24 carat gold plated version of the new Limited Edition HTC One M9 INK handset.
As well as hosting a star-studded event, we welcomed 15 global media to a press junket with Jourdan that morning. A range of key lifestyle and fashion titles including: Vogue, Harper’s Bazaar, Vanity Fair and Elle Magazine came along to hear more about Jourdan’s involvement in the HTC ‘INK’ campaign.
Want to get your hands on a Limited Edition HTC One M9 INK handset (we know we do!)? Register your interest in purchasing one at http://www.htc.com/uk/ink.
While you’re there, check out behind the scenes on the INK photoshoot and our exclusive interview with Jourdan https://www.youtube.com/watch?v=2fJMgMSWJ6s