Aptaclub | EatingFor2
Lorraine Pascale and Dr.Dawn Harper team up with Aptaclub for their ‘Eating For 2’ campaign to help dispel pregnancy myths
With almost a quarter of British women at risk of over-eating during pregnancy, Aptaclub teamed up with TV chef Lorraine Pascale and Dr. Dawn Harper to launch their Eating For 2 campaign – a free nutrition resource to help dispel the misconceptions around pregnancy nutrition and provide pregnancy friendly recipes.
The pairing came following a study into pregnancy nutrition, which showed two-thirds of pregnant women are confused by dietary guidelines – with a quarter of those asked being found to be at risk of consuming more calories than is recommended over the term of their pregnancy.
To help promote and educate expectant mums-to-be on their diets, we lined up a packed media schedule for Lorraine Pascale and Dr. Dawn Harper and overall secured 13 broadcast pieces including an appearance on Sky Sunrise, 3 online national interviews and 5 research and recipe placements within key titles such as Times online, Daily Star print, and Express online, to name just a few. Alongside this, we still have another 4 interviews to still go live!
Aptaclub’s Eating For 2 provides new mums with help and support through pregnancy and the beginnings of motherhood. To find out more about Aptaclub’s Eating For 2 resource, visit: aptaclub.co.uk/eatingfor2