Ben & Holly, SpongeBob SquarePants and Scooby-Doo lend a helping hand to launch the Sky Kids Café
If you follow us on Instagram you may have noticed that this week and last we were hard at work launching the Sky Kids Café – the first ever TV themed play and café experience. After months and months of hard work and planning, The Sky Kids Cafe opened its doors to families for free during May half term in celebration of the new Sky Kids app.
We took over The Vinyl Factory in the heart of Soho and turned it into a colourful and immersive play experience, bringing to life three imaginative TV shows – Ben & Holly, SpongeBob SquarePants and Scooby Doo – all of which are available on the Sky Kids app. Alongside the fun-filled worlds we also unveiled an extra special café area, dedicated to serving up delicious foodie delights. We created the menu with the help of Lisa Faulkner, and provided themed food and drink inspired by the three TV shows. Some of the delightful delicacies on the menu included; Mr Krab’s fish fingers and Patrick’s shortbread star’s for SpongeBob, Queenie quiche’s and flower fairy cakes for Ben & Holly and Scooby dogs and Daphne’s hummus dip for Scooby-Doo.
Launching with an exclusive VIP preview, the big reveal was enjoyed by over 20 media titles and celebrities including TOWIE yummy mummies Sam and Billie Faiers, Made in Chelsea residents Lucy Watson and her gorgeous boyfriend James Dunmore, plus Corrie lasses Kym Marsh and Kate Ford, who all bought their children, brothers, sisters, nieces and nephews to take a first-look at the magical experience.
Whilst some guests were busy enjoying SpongeBob SquarePants themed Pineapple House Brick skewers, TOWIE’s Lydia Bright was left feeling spooked after entering the haunted Scooby-Doo house. Amanda Lamb and her kids were spotted trying out the new Sky Kids app and snuggling up to the real-life SpongeBob SquarePants, meanwhile Imogen Thomas and her daughter enjoyed the oversized world of Ben & Holly, filled with magic wands, fairy dust trails and a giant wellie!
But the job wasn’t finished there. Once the preview event had come to an end we were straight back to the office to hit the phones and shout about our celeb play date, which has since resulted in showbiz pieces including the Daily Mail, The Sun and The Huffington Post, with more coverage still to come.
The Café was open to the public from Monday 30th May to Wednesday 1st June and we saw over 800 people enjoy the experience across the three days.
It’s definitely a milestone to remember in our Fever history and one we’re immensely proud of.