Can you #SurviveMAMA?
To launch the home entertainment release of paranormal thriller MAMA, we’ve been getting our spook on by hosting a pop-up horror hotel experience.
Working with AtmosFEAR and Holiday Inn London – Camden Lock, we created an incredibly terrifying hotel room with a twist. Open for one week only to the general public, #SurviveMAMA is a unique overnight dare which inflicts the most horrifying moments from the film onto guests, petrifying even the most hardened horror fans!
The free event has had an explosive response from the public, with over 800 registrations to attend #SurviveMAMA in just a few short days. Journalists from the likes of Express.co.uk, Daily Star Sunday, OK!, Take A Break and FHM.com, also dropped by for a scare or two.
Social media has being going wild as the #SurviveMAMA experience takes place, with hundreds of Twitter mentions and coverage rolling in on the likes of Express.co.uk, Metro.co.uk, Timeout, and Digital Spy, with lots more to come…
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