With one of the warmest summer’s to date on record, what better time to throw this year’s OSPREY LONDON Christmas in July press day?! Hosted in the beautiful flagship store on Regent’s Street, complete with a real fir Christmas tree and obligatory pigs in a blankets to nibble on, the space was spruced up ready for media to ascend in their droves.

Showcasing a selection of gorgeous gifts for her, for him, and for the home, media dropped in throughout the day to meet designer, retailer and brand owner, Graeme Ellisdon and select items to feature in their forthcoming Christmas gift guides. In addition, the event also provided an exclusive first look at the new Cabinet of Curiosities feature displayed in store which marks the launch of a collaboration between OSPREY LONDON and the renowned London Taxidermy. We were lucky enough to have Alexis, the founder of London Taxidermy in the store with us discussing the history behind the brand with attending media and showcasing some of his vintage curiosities and latest creations.

Also in attendance on the day was resident OSPREY LONDON sunglasses designer Steven, who introduced media to the latest styles in the collection, whilst simultaneously pairing and fitting each journalist with their own sunglasses to take away as an early Christmas treat!

In total, 53 media joined in the festive spirit with journalists across national, fashion, interior, and food outlets. This included the likes of Sunday Times STYLE, Metro, InStyle, Good Housekeeping, Living Etc. and Elle Decoration to name a few.

Now where to put that Christmas tree….


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