Fever Girls Hit Fashion Week with Canon
September is always blocked booked in every discerning fashionista’s diary. Fashion Week is here again – a time when the great and good of the fashion world make the bi-annual pilgrimage to New York, London, Paris and Milan for the relentless rounds of fashion shows, parties and presentations.
As lead sponsor of London and Milan Fashion Week, Canon hosted a super-cool event in both cities to launch the mouth-watering new range of gorgeous compacts, and give some A-list press a chance to get under the skin of fashion photography.
It’s a tough job going to Fashion Week but the Canon team at Fever stepped up to the challenge, creating a bespoke photography event at both London and Milan Fashion Weeks.
Key consumer fashion and lifestyle press from around Europe descended on the two cities for fashion photography workshops – hosted by world-renowned photographers Settimio Benedusi and Lorenzo Agius, who imparted their wisdom to a fascinated set of media guests.
As well as various style shooting scenarios and hands-on training on the new range, journalists were treated to seats at top tier fashion shows – Mark Fast and Costume National, where they put their new shooting skills in to practice.
The results? Some seriously stylish shots and some great coverage already in the bag for Canon’s chic new range, including MSN Style, Hippie Hippie Milkshake and Costume.dk. Coverage is the new black.