“Fever, launch Toshiba TVs”
We are delighted to announce that we have been appointed by Toshiba TV Europe to launch its new range of Alexa-integrated TVs and manage the brand’s social channels in the UK.
The brief will see us develop and implement an integrated campaign across PR and social disciplines. It’s right in our heartland of targeting technology, consumer, and lifestyle media as well as managing social content creation for Toshiba’s social channels.
The Toshiba 2019 TV range aims to transform the everyday TV viewing experience with a combination of cutting-edge technologies and great value. The range offers the best in home entertainment viewing, with the implementation of Toshiba’s TRU Picture Engine offering and an innovative partnership with Amazon’s Alexa assistant to offer a seamless, hands-free voice control.
We’re already off to a brilliant start, following a successful pre-brief session, with launch news coverage secured with Stuff, TechRadar, The Sun, Trusted Reviews and What Hi-Fi.
We will also be responsible for planning and implementing bespoke activations throughout the year to support partnerships and content collaborations with film studios, as well as at key tradeshows including IFA.
We’re excited to continue working with Toshiba and our fabulous client Jess is too:
“Our Toshiba TV 2019 range has some amazing new features, including Amazon’s Alexa assistant that lets you control the TV with your voice and our unique TRU Picture Engine”, comments Jessica Arnould, Head of Marketing. “These leading technology features, combined with the value they offer, make them an ideal choice for the living room or family TV. Fever has great PR and social credentials across the consumer and tech sectors, and they are ideally placed to support our launch.”
Watch this space for more Toshiba news…
