Fever launches Be An Energy Shopper campaign

While so many of us have become dab hands when it comes to bagging a bargain on a well-earned mini-break or snapping up this season’s stilettos for a snip of the price, there’s a looming every day cost that us savvy shoppers still don’t quite have under our half-price belts – energy bills! To combat this, we’ve been working with Ofgem to launch the ‘Be An Energy Shopper’ campaign, which aims to shed some light on how we can all become energy experts following the recent reforms to the market.

The campaign aims to demystify the previous quandaries associated with energy, and encourages consumers to take stock of their energy bills via a brand new website, launched by our good friends at TMW – goenergyshopping.co.uk. Designed to be an easy, step-by-step guide, the website provides visitors with the know-how and confidence to shop around for their energy supplier and ultimately get a better deal.

To announce the launch of the campaign, we commissioned research which revealed the nation’s bargain hunting behaviours and savvy shopping habits. The survey found that we’ve really turned up the gas when it comes to shopping around for holidays, gadgets and clothes, but 21 million of us are still missing a trick when it comes to shopping for energy bills, despite the fact that it could save us around £200.

To help us spread the word on saving, we secured support from working Mum of two, Konnie Huq and personal finance expert, Jasmine Birtles, who figure-headed the campaign to the press and the public, and also helped us create two videos to launch the campaign:

In addition to this, we also interviewed the very obliging great British public, to hear their thoughts on the effect of the new website. You can see what they made of it here:

Working in partnership with our sister agency TMW, together we’ve produced a glowing new website, two infographics, three campaign videos, conducted an action-packed radio day with Jasmine Birtles and generated a whopping 194 pieces of coverage to date! The news has been welcomed with open arms, with coverage appearing in the likes of Daily Mail Online, Independent Online, Metro, i, and The Times – with more still to come….

National 17.04.14

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