Fever nominated for two industry awards for Gold TV’s ‘Only Fools at 30’ Campaign
Fever’s best laid plans for a dry January quickly disappeared in the flash of a Bolly cork when we returned from the Christmas break to news that we’d been shortlisted for two prestigious awards for our ‘Only Fools at 30′ season launch campaign for Gold TV!
You may remember that us Fever-ites enjoyed something of a ‘Hookey Street’ inspired summer as we took over a Peckham tower block and recreated Del Boy’s iconic Nelson Mandela House pied-a-terre to launch Gold TV’s ‘Only Fools at 30′ anniversary season.
Complete with Del’s original cocktail bar and a plethora of blow-up dolls, we offered the public the chance to come and spend the night at Del and Rodder’s place at 1981 prices by entering an online competition via Gold TV’s Facebook page.
The response from the public and press alike was astounding, with hard hitting coverage secured everywhere from The Sun and the Daily Star to This Morning and The Wright Stuff.
The campaign saw a 12,000+ increase in Gold’s facebook fans and 2,096 enquiries to stay at the flat in the first week of the campaign.
We’re delighted to have been shortlisted for the Golden Hedgehog award for Consumer Campaign of the Year AND for the Live Entertainment Experience Award at the IVCA LiveCom Awards. What a fantastic start to the new year!
We’re keeping our fingers and toes well and truly crossed and will update on how we do on the big nights.