Fever's Friday Five

SOMETHING THAT CAUGHT OUR EYE

Heineken’s Bottle With a Mission campaign lured unsuspecting Amsterdam beer drinkers to their Experience Brewery via a GPS system built in to custom-made bottles. Placed randomly throughout the city, the bottles vibrate once picked up thanks to an accelerometer. The cap then lights up and starts swivelling to point the way to the promised land. Basically a beer version of the Star of Bethlehem. Show us the way!

TWEET OF THE WEEK

Forget the election cliffhanger, this week the question on everyone’s (eau natural) lips has been answered – Kylie Jenner has had lip fillers. 1,2,3 pout.

WHAT’S TRENDING

‘Evolutionary videos’ is a story-telling trend which has been gaining momentum over the last few months. These video platforms retrospectively explore how cultural subjects have evolved through-time. Check out this great example from cultural YouTubers, Cut Video, who give us an insightful look at how American notions of female beauty has come full circle over the past 100 years.

ONE TO WATCH

Our suspicions were confirmed this week as a new study revealed that 42 per cent of people on Tinder aren’t even single! According to a new study on the dating network’s demographics, Tinder is a digital meat-market for married men with 30 per cent admitting to already having a ring on it and another 12 per cent in a relationship. Watch out for the Tinder trap.

WHAT WE’VE BEEN UP TO

She helped create London Fashion Week, and inspired an iconic comedy series, so it was with no small measure of excitement that Fever attended the original Ab Fab PR guru, Lynne Franks’ talk on ‘Myths in the Modern Age’ at the V&A this week. Lynne talked candidly and colourfully about everything from making Raleigh bikes a success with women, to her political work for the Labour Party and most recent SEED Network. Needless to say, our itty-bitty crush just got bigger daaahling.