Creating Fridge Envy with Sharp
Our latest campaign with Sharp Home UK saw us on the hunt for the next Mrs Hinch, to help us show that fridge-freezer organisation can be fun, relaxing AND rewarding.
Organisation hacks are a trend that have become more and more popular over the past couple of years, with influencers like Stacey Solomon explaining how to stock your pantry and TV shows like The Home Edit on Netflix explaining exactly how to recreate Khloe Kardashian’s perfectly symmetrical cookie jars. To show off the huge capacity of Sharp fridge-freezers, we wanted to partner with a creator to give us the same feeling of fridge-envy.
Our search led us to Rebecca (@littlehouseonabudget) who we knew would be a perfect fit for this campaign. Cost-savvy and space conscious, Rebecca’s audience are on the hunt for long-lasting products, space saving hacks and entertaining content.
We gifted Rebecca a brand-new Sharp fridge-freezer and briefed her to create two videos: satisfying, ASMR organisation and stocking her fridge freezer full of all the Christmas food to feed the family.
Her content has received a fantastic response to date, with 29,159 impressions and a 8.49% engagement rate! Rebecca also received comments such as “Wow just reread that! 18 bags of shopping! I think I’ll consider this @sharphomeuk when I redo my kitchen, looks great ??”
We’re continuing to run Rebecca’s content as Facebook and Instagram ads, so plenty more impressions and engagements to come!
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