Gaming Meets Hollywood . . . in Paris!
To mark the release of the much-anticipated PlayStation 3 game, BEYOND: Two Souls, the Fever team took a team of journalists over to Paris to catch up with the A-List stars of the game, Ellen Page and Willem Dafoe, have a chat with visionary director, David Cage, and check out the premiere which was arguably more fitting of a Hollywood blockbuster than a video game!
If that wasn’t enough, the team were straight back to London the next morning to host a media junket with Willem Dafoe and David Cage. The day was jam-packed, with 15 journalists being given the chance to speak to the duo and pick their brains about the overlap between film and gaming in Beyond.
The launch campaign was a great success, generating coverage across key broadcast, print and online media. Don’t just take our word for it though, take a look at some of the fantastic coverage appeared to date on ITN, MSN, Metro, Independent, Total Film, Digital Spy, and watch this space for even more pieces still to come!