Getting Inside Street Football with HTC and Getty Images
To bring to life both the amazing Ultrapixel camera on the new HTC One and HTC’s sponsorship of UEFA, we brought the two themes together through a street football photography campaign that kicked off this week (pun intended). Partnering with world-renowned photography agency Getty Images, HTC sent reportage photographers out into ten different cities across Europe and the Middle East to capture authentic scenes of people playing football on the street – using the HTC One.
With around one hundred images in total, HTC went about creating an exhibition of some of the best. At Top Office Machines, a former computer repair shop that’s now a gallery and creative workshop, we worked with curators to create a week-long exhibition of the photos, including a screen of HTC Zoe shots and a custom-built Zoetrope.
The exhibition launched last night with an appearance from former Spurs and England legend Ledley King in attendance to talk about his own experience growing up in East London and learning to play football in the streets of his neighbourhood.
The exhibition runs from Friday 24th until Tuesday 28th at Top Office Machines, 133-135 Bethnal Green Road (the top of Brick Lane). It’s free to enter and open 10am-10pm all the bank holiday weekend – stop by if you’re in the area!