HTC Wildfire Experience UK Winner Makes World’s Largest Toast Mosaic

Ever wondered what to get your mother-in-law for her birthday? Why not follow Laura Hadland’s lead and make a giant birthday card for her out of toast? All you need is about 10,000 pieces of bread, a couple of toasters, and alot of willing friends…

Consisting of 128.05 square metres and 600 loaves of lovingly browned and scorched bread, Laura’s toast mosaic birthday card was in honour of Laura’s mother-in-law Sandra and was assembled as part of the HTC Wildfire Experience – a unique social network experience which brought together virtual friends in the real world to have fun and turn a dream into reality. Laura, a museum curator, works with Roman mosaics every day and wanted to show off her skills in the medium of toast.

As a result of Fever’s media relations the toast mosaic became the talk of the nation, garnering national and international news coverage including printfeatures in virtually all of the UK national newspapers as well as online including The Daily Mirror, The Daily Telegraph, The Daily Mail, Metro. The campaign also generated TV and radio features including BBCand Granada.


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