Liberty London Girl with HTC UK
To promote the new Windows Phone 8X from HTC, Fever has drafted in the help of the queen of lifestyle bloggers, Liberty London Girl (aka Sasha Wilkins) to host a particularly colourful social media campaign and competition.
To celebrate the new phone’s bold array of colours, the campaign is themed ‘World in Colour’ and each week this month will see Liberty London Girl choose one of the phone’s four colours as her inspiration: red, blue, yellow and black.
Playing out entirely via social media, Sasha begins each week with a new Pinterest board based around the week’s colour theme. To win one of the new electronic cigarettes reviews Windows Phone 8X handsets, all her followers have to do is re-pin her picture of the handset to their own ‘World in Colour’ board, and get creative with their own colour inspiration. Sasha will then pick the best board each week as the winner.
There will also be one overall winner of the competition chosen at the end of the four-week campaign, who will be lucky enough to win an exclusive travel prize. Sasha has also been talking up her Pinterest work to over 75,000 people on Twitter, Facebook and her blog.
Visit the Liberty London Girl Pinterest page and pin to win!