Love in Every Click
Valentine’s Day has evolved far beyond the traditional giving of flowers and chocolates. This year, we used the day of love to engage with influencers and build relationships with journalists, celebrating the gift of love by highlighting Logitech Personal Workspace’s Rose collection.
We wanted to boost Logitech’s presence over Valentine’s Day, create new relationships with press and influencers, and secure opportunities in gift guides. So we created a #LoveFromLogi Valentine’s Day mailer to bring a little love!
We created charming gift boxes bursting with Valentine’s Day themes and selected standout Logitech pink products to catch attention – all tied together with a a catchy rhyme to send to our influencers and media contacts.
One of our influencers, Isioma, loved it so much, she created an unboxing video and reviewed the Pebble 2 Combo included the goodie bag. This was a completely earned piece of content, and her insightful review not only showcased the product’s features but also sparked intrigue among her followers.
Love-filled Valentine’s Day Mailer Success:
- We sent 15 Valentine’s Day gift boxes to lifestyle and tech journalists and influencers.
- Generated over 30 earned posts across Instagram and TikTok platforms.
- Secured coverage in Valentine’s Day gift guides, including a prominent feature in Glamour
Witnessing the flurry of unboxings by influencers throughout the week truly made our hearts beat faster.
Our collaboration with Logitech demonstrated once again the power of influencer gifting and media engagement in amplifying brand presence during key moments like Valentine’s Day. You might not have thought a mouse or keyboard was the most romantic gift for your Valentine, but, if you’re a lover of all things pink or use the tech regularly, why wouldn’t you want to give the very best to your loved one?
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