Luke Johnson Reveals His Vintage Year with Penfolds

This week, after months of preparation, the third Penfolds Vintage Years speaker event took place at The Hospital Club in Covent Garden.

Serial entrepreneur Luke Johnson, who turned Pizza Express, Strada and Belgo into the high street staples they are now, took to the stage to discuss the secrets of his success with over 150 budding and established entrepreneurs, as well as a few national business journalists. Everyone was invited to enjoy a glass or two of Penfolds wine following Luke’s speech and Q&A – which provided invaluable insight into the world of an entrepreneur and sparked some healthy debate.

On the evening, a handful of cherry-picked business bloggers were also invited to take part in a wine tasting with Penfolds before the event.

In the run-up to the event, coverage was secured across, Shortlist and Time Out to name a few. As well as securing a full page interview in The Telegraph, the team helped to drive awareness and pique the interest of those busy and hard to reach business men and women.

But the coverage doesn’t stop there with other interviews lined up to take place this week…so watch this space.


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