NOW TV Team Scores With First Ever Game Of Lamb Football

On a bright Spring day last week three of our most intrepid Feverites headed bright eye and bushy-tailed to a farm in stunning West Sussex to film with legendary sports pundit Chris Kamara and a now even more legendary flock of Easter lambs. Why? To capture the world’s first ever game of lamb football in an attempt to predict the outcome of some of the Easter weekend’s biggest football matches for one of our newest clients, NOW TV.

Now TV Lambs (3)

Despite that old (and very wise) adage about never working with children or animals, the team managed to convince the ridiculously cute and fluffy lambs to behave beautifully as we kitted them out in bespoke, hand-made football kits. Guided by two far better behaved but equally cute sheepdogs, the lambs did us proud as they bleated and baaa-ed their way to sporting victory, with the winning team being the first flock to frolic into goal.

Danny Woolbeck, Bleatr Cech, Dembaa Baa were amongst the lamb footballers who took the pitch, with NOW TV’s predictions of Chelsea, Liverpool and Everton emerging as victors having a 66% accuracy rating after the weekend’s fixtures took place. Not baaa-d.

NOW TV - Lambs Easter Football Predictions - Britain - 16 Apr 2014

All captured on ‘lamb-cam’ under the expert meadow-side watch of pundit Chris Kamara, the lamb football match was created to support the NOW TV Sky Sports Day Pass which gives fans access to 24 hours of sporting action on all six Sky Sports channels for just £9.99.

The results? Our highlights video has scored over 45,000 views and the team secured fantastic coverage in a range of national including Mail Online,, and as well as a host of regional, entertainment and sports media.



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