Pan-European Media Go Behind The Scenes of the HTC Design Process

As part of our work for HTC we’ve been co-ordinating and delivering a pan-European media tour to visit the design office at One&Co in San Francisco and also the innovation centre at HTC HQ in Seattle. The objective of the tour was to take lifestyle journalists from across Europe to the heart of the HTC design process which is all about people-centric innovation.

The Fever and Nelson Bostock Communications team co-ordinated the media trip alongside HTC’s European PR agencies with 10 journalists from 9 markets attending the tour back in July. Journalists were given a sneak-peak behind the scenes of the HTC design process and took part in creative sessions to teach them how to observe behaviour that could influence design. They also saw the preparation work that goes into considering the designs of new phones and mobile technology with the consumer very much at the heart of the process.

The result of this design process is HTC’s critically acclaimed HTC Sense which is powerful and customisable, designed around the needs of the user to give an intuitive and natural mobile experience. HTC Sense is often praised as a key differentiator in the incredibly competitive smartphone market, and has led to HTC winning a number of design awards from red dot and the International Design Awards among others. We were keen that our journalists really got to experience how the unique design process at HTC makes the brand stand apart.

With titles including Maxim (Russia), Der Standard (Austria), The Independent (UK) and DT (Spain), we’ll be looking forward to the coverage appearing over the coming months across all the markets. However, we’ve already seen a great piece from our UK journalist, David Phelan, in The Independent .


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