Q&A: Eje Ibojie

Meet our new Social Senior Account Executive, Eje Ibojie! Eje tells us all about his bad habit of TikTok scrolling first thing in the morning,  his favourite TV shows to binge and his new, relaxing hobby…

A campaign that’s inspired me is …

I really liked Twitter’s “If you can dream it, tweet it” campaign, which featured Megan The Stallion, Demi Lovato & Niall Horan. They posted billboards of old tweets these celebrities made before rising to fame. It was based on the fact Twitter discovered that millions of its users talked about manifestation. I thought it was really cool because it promoted the app’s purpose & cultural relevancy. I also thought it was a great blend of PR, social media & influencer marketing.

My morning social routine is… 

It’s a bad habit but I tend to have a morning scroll on Instagram and then have another scroll on TikTok’s FYP. If I’m having breakfast, then I’ll listen to some podcasts like Walk the Walk or watch YouTube before setting off to work.

My cultural jam is…

I love binging TV shows. My favourites are Ozark & Top Boy but I enjoy discovering new shows, even if it’s another language.

My professional superpower is…

I would say my professional superpower is empathy.

Do you have any hobbies/talents that you keep on the dl?

I recently bought some adult colouring books & pencil because I heard it was therapeutic. Although I’ve only used them once it did feel relaxing, perhaps I need to try it more often.


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