Q&A: Patricia Ortiz

We’re celebrating the start of Spring (is it too early to say that?!) by sitting down with our Social Media Manager Patricia Ortiz, who brings the sunshine from Spain to the UK. In this Q&A, Pat tells us about the worst pizza experience of her life, texting her mum about campaigns, and who she wants to be in a years time…

I can tell a campaign is succeeding when… I send my mum a message to check it out! That means that I’m really proud of the work that’s been done.

My morning social routine is… Logging onto Instagram before I even turn off my alarm. Then I listen to a podcast or YouTube talk on my way to work and forget about my phone for the rest of the day, until I need to do some research into platform trends. The day finishes with a never-ending scrolling session on TikTok while I simultaneously watch TV.

I eat…anything. I love food from all countries and cultures, but I think I could eat pizza every day.

The worst thing anyone has ever said to me is… “We have a non-spicy pizza?”… Never trust that phrase if you go to India. I’m not great with spice and wow that was on another level, delicious though!

This time next year, I’ll be… a Pat 2.0! Next year I would like to look back and feel a bit wiser. I would like to feel that I have learnt something from what I have experienced this year in order to be a better human overall.

Espresso martini or beer? Espresso Martini, 100%!

Where do you see the future of social? So much has happened over the last two years that it feels way too ambitious to predict the future! Although I would like to see new social platforms rising and marketers adapting to communicate in new ways. It’s so interesting how a society can be impacted by the power of social media. We’ve clearly lost our teenagers to TikTok dances, and our parents to Instagram foodie posts. What, and who, will be next?


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