‘Superfast’ Donkeys
To celebrate its continued network rollout, we worked with EE to pioneer the UK’s very first 4G powered donkey rides at West Kirby beach. What a way to kick off the summer!
On Saturday, we offered free ‘superfast’ donkey rides to the public at West Kirby beach to mark the arrival of 4G in the area. The seaside launch brought 4G to a total of 215 large towns and cities, and an additional 2,588 villages and small towns and villages – reaching 72% of the UK population.
Donkey rides have been an iconic attraction on British seaside beaches since Victorian times, and we made history with a pace of Wirral’s finest donkeys. Bolt, Zip, Lightning and Flash were hot to trot, kitted out with new ‘superfast’ 4G WiFi technology in their saddles – turning them into 4G WiFi hotspots for the day.
The modern day take on the traditional donkey ride meant that mums and dads could connect to the donkeys with a smartphone or tablet device, and upload pictures and videos of their kids enjoying a donkey ride in record time.
The donkeys are now enjoying fame after appearing in Daily Star, Metro as well as numerous sites including Daily Star Online, Click Liverpool and Recombu.
