‘Superfast’ Donkeys

To celebrate its continued network rollout, we worked with EE to pioneer the UK’s very first 4G powered donkey rides at West Kirby beach. What a way to kick off the summer!

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On Saturday, we offered free ‘superfast’ donkey rides to the public at West Kirby beach to mark the arrival of 4G in the area. The seaside launch brought 4G to a total of 215 large towns and cities, and an additional 2,588 villages and small towns and villages – reaching 72% of the UK population.

Donkey rides have been an iconic attraction on British seaside beaches since Victorian times, and we made history with a pace of Wirral’s finest donkeys. Bolt, Zip, Lightning and Flash were hot to trot, kitted out with new ‘superfast’ 4G WiFi technology in their saddles – turning them into 4G WiFi hotspots for the day.

The modern day take on the traditional donkey ride meant that mums and dads could connect to the donkeys with a smartphone or tablet device, and upload pictures and videos of their kids enjoying a donkey ride in record time.

The donkeys are now enjoying fame after appearing in Daily Star, Metro as well as numerous sites including Daily Star Online, Click Liverpool and Recombu.


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