Sweet Dreams Are Made Of This!
The Fever team have been catching up on their zzz’s and are now experts on all things sleep-related following the successful launch of the brand new product, Zeo Sleep Manager last month.
The campaign kicked off with a mammoth media tour which saw the award-winning inventor of the product, Ben Rubin, make his way across the pond to share his insights and product with UK journalist. This was complemented with busy media relations campaign getting the product far and wide through features, product reviews and news pieces, across key national, consumer, broadcast, and online titles.
The campaign has also been supported by leading UK sleep specialist, Dr Chris Idzikowski, who has been on hand to discuss the health benefits of Zeo and the importance of sleep in general. The strategy to achieve ‘elite sleep’ and to secure people’s ‘personal sleep epiphanies’ is well underway with coverage highlights to date include seeing Gaby Logan rocking the headband on ‘Live with Gabby’, securing not one but two pieces of coverage in the Metro, featured in The Daily Mail and being included in a double-page feature in the Evening Standard.
Just to prove how successful the campaign has been so far, Zeo was shortlisted for ‘Health & Fitness Gadget of the Year’ in the Stuff Awards 2011 following multiple pieces of coverage in the magazine.
Sweet dreams everyone!