The Epic Saga of a Box Set Break Up

As smash hit TV show Game of Thrones came to a dramatic close this week, fans across the country displayed signs of what streaming service NOW TV has identified as ‘Box Set Break Up’. Symptoms of this difficult condition, caused by the ending of a favourite TV series, mirror that of a real life break up and include denial, anger, dejection and of course heartache.

NOW TV revealed that over half of Brits suffer from #boxsetbreakup, over a third (41%) admitted they had pined for a box set more than an ex, and more than half (56%) revealed they’ve had a longer lasting relationship with their favourite show than a real partner. Jon Snow, anyone?


The team recruited relationship psychologist Emma Kenny to explain the phenomenon – she said “being gripped by a hot new TV series has similar effects to falling in love – increased heart rate, release of serotonin, manipulating your thoughts. It plays with your heart and fills your waking hours, so it’s no surprise that when it ends fans feel a sense of loss similar to a real-life break up.”

So what’s the cure? Fronted by Made in Chelsea heartthrob Spencer Matthews, NOW TV created a self-help video identifying the symptoms of ‘Box Set Break Up’, developed to let sufferers know they are not alone. The tongue-in-cheek documentary-style video showed Spencer talking about the various emotions of his own ‘Box Set Break Up’ which he says mirror those of a real-life love split. Spencer also starred in a ‘cupid’ themed photoshoot which supported the story and shared his own experiences of #boxsetbreakup on his social media channels.

Spencer Matthews 1

Thankfully, the ever helpful NOW TV team simultaneously launched the NOW TV Box Set Cupid website, which helps devastated fans that have come to the end of a box set relationship find their next perfect TV match from over 250 available at NOW TV with an Entertainment Month Pass for just £6.99!


The team secured a raft of coverage including the video, images, Box Set Cupid website and comment from Emma Kenny – including a double page spread in Star, pieces on OK! Online,, Daily Star (print), Daily Express (print), Mail Online, Metro Online, Daily Star Online and more!

Check out video below and find your next boxset love by taking the quiz.


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