There is only … One Direction!
This week, the lucky Feverettes got to spend the day with everyone’s favourite boy-band One Direction!
The X FACTOR stars celebrated the release of their new album ‘Up All Night’ and the start of Amazon.co.uk’s ‘Black Friday Deals Week’ at the Amazon fulfilment centre in Milton Keynes. The cheeky chaps took part in a festive photo-shoot, whereby they wrapped themselves up in tinsel and wrapping paper which got everyone into a merry mood.
Heartthrobs Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson helped gift wrap the first wave of customer orders of their new album and took part in a “gift-wrap challenge” to see which of them could wrap one of their CDs the fastest. The competition heated up with Louis winning the highly acclaimed title as the ‘fastest wrapper’.
The coverage results highlighted the success of the campaign with a piece appearing in the Daily Star, The Sun Online, Heatworld Online and Yahoo! … a great day all in all!