UE BOOM 2 #MakeMusicSocial

Last week the Fever and Things teams made a ‘splash’ hosting the Ultimate Ears UE BOOM 2 launch party.

Soho’s Graphic Bar was transformed into a musical playground and welcomed tech and lifestyle media includingThe Telegraph, Men’s Health and Good Housekeeping, and influencers such as daredevil climber James Kingston.

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To warm up the party, the team concocted cocktails themed around the UE Boom 2’s range of vibrant colours: Green Machine, Brain Freeze, Cherry Bomb, Yeti, Phantom and Tropical.

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Journalists and influencers had the chance to watch a robot sketch out their Tweets live on the night, and also got a shot at the Ultimate Ears ‘UE Shy’. With water balloons at the ready, media took aim at their colour of choice and (hopefully) knocked a UE BOOM 2 from the shy. The colour they hit is the colour they took home. A bit of fun, while also showing off the speakers’ waterproof creds.

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All our guests could then get their UE BOOM 2 customised by graffiti artists for a personalised, bespoke touch.

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