UE BOOM 2 #MakeMusicSocial
Last week the Fever and Things teams made a ‘splash’ hosting the Ultimate Ears UE BOOM 2 launch party.
Soho’s Graphic Bar was transformed into a musical playground and welcomed tech and lifestyle media includingThe Telegraph, Men’s Health and Good Housekeeping, and influencers such as daredevil climber James Kingston.
To warm up the party, the team concocted cocktails themed around the UE Boom 2’s range of vibrant colours: Green Machine, Brain Freeze, Cherry Bomb, Yeti, Phantom and Tropical.
Journalists and influencers had the chance to watch a robot sketch out their Tweets live on the night, and also got a shot at the Ultimate Ears ‘UE Shy’. With water balloons at the ready, media took aim at their colour of choice and (hopefully) knocked a UE BOOM 2 from the shy. The colour they hit is the colour they took home. A bit of fun, while also showing off the speakers’ waterproof creds.
All our guests could then get their UE BOOM 2 customised by graffiti artists for a personalised, bespoke touch.