WFH got a glow-up with this year’s must-have accessory: Logitech’s new Casa Pop-Up Desk

Logitech launched its new accessory for home workers this year, and we helped make it the top of everyone’s wish list (including, it must be said, our own).

The Logitech Casa Pop-Up Desk is a unique book-like case that folds out to become a laptop stand, and contains a wireless keyboard and touchpad all in one. At the end of the day, everything gets packed away in the slick case and can be popped unassumingly on a shelf. Suffice to say our work from home set up has improved immensely since launch.

This was a brand-new product and concept, so we knew we needed to get it into the right people’s hands to make it the most talked-about home tech.

We kicked things off with an event focused on achieving work/life balance when your home and work life are physically in the same space. We focused on the need to create separation between the two and the psychological importance of being able to ‘put away’ your working day – with the Casa Pop-Up Desk being the perfect product to be able to do so.

Top press and influencers attended to hear about WHF wellbeing from panelists including Zanna Van Dijk, author Candice Brathwaite and interior designers Jordan Cluroe and Russell Whitehead – plus join a flower arranging workshop where guests got to create a stunning WFH bouquet designed to complement the product.

The campaign continued with an influencer content series, Welcome to my Casa, where influential figures invited people (virtually) into their homes to show their inspiring WFH set ups using their new Casa devices plus share tips for work/life balance and blending. Figures including Pandora Sykes, Zanna Van Dijk, Oenone Forbat and Stephanie Yeboah revealed how their WFH world worked with the stunning Casa Pop-Up Desk.

The results:

  • 45 press and influencer attendees
  • 103 pieces of social content on launch week
  • 9% average social ER
  • 66m combined reach of social content
  • 30+ pieces of news, reviews and gift guide coverage
  • Featured in Ideal Home, Independent, HELLO!, Stuff, Tech Advisor, Stylist and more

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