Fever were integral in launching New Zealand Manuka brand, True Honey into the UK marketplace. With no advertising budget, no retail listing and no brand recognition, we recognised that the power of influence would be key.
With Manuka’s reputation of being a medicinal product, authenticity rather than celebrity status was paramount in our choice of influencer. At launch, we partnered with renowned New Zealand restauranteur Peter Gordon to host an exclusive media and influencer breakfast at his notorious Providores restaurant alongside medicinal chef, Dale Pinnock. With a specially designed menu featuring the product, it was attended by foodies from The Guardian, The Telegraph, ES, The Grocer alongside influencers such as food nutritionist, Plantbased Pixie.